Pricing Strategy

Pricing Your HomeWhile your Realtor® can provide you with listings and sales of comparable homes in your area and current information on trends in the market, the final decision on pricing your home is up to you. Your pricing strategy will certainly affect the sale of your home, and will be different in every circumstance. Here are some general pointers to keep in mind when pricing your home:

The value of your home is not:

  1. What you have in it.
  2. What you need out of it.
  3. What you want.
  4. What it appraised for.
  5. What you heard your neighbor’s house sold for.
  6. What your neighbours are asking for their home.
  7. What the tax office says it is worth.
  8. How much it is insured for.
  9. Based on memories and treasures.
  10. Based on prices of homes where you are moving.

The true market value of your home is what a buyer is willing to pay:

  1. Based on today’s market.
  2. Based on today’s competition.
  3. Based on today’s financing.
  4. Based on today’s economic condition.
  5. Based on the buyer’s perception of the condition.
  6. Based on location.
  7. Based on showing accessibility

You control:

  1. The price you ask.
  2. The condition of the property.
  3. Access to the property.
  4. Your timing.
  5. Marketing.
  6. Negotiation.

You do not control:

  1. Market conditions.
  2. Your competition.
  3. Availability of financing.
  1. Request an Online Home Evaluation
  2. Be assured that this information will be kept strictly confidential and you will not be contacted other than by e-mail unless requested by you. We require your e-mail address to send you your evaluation, and your home address so we can assess the value of your home.
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  9. Province: Alberta
  11. Your Property Profile
    The purpose of this section is to obtain an objective understanding of your property's features, strengths and weaknesses from a potential buyer's perspective. Seeing things from their viewpoint is crucial to maximizing your dollars at the closing table and ensuring a smooth sales process.
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  28. Your Needs, Goals and Aspirations
  29. This is where we (together) determine whether your needs, goals, and aspirations with respect to selling your property are in alignment with the current market conditions. This is an important part of your planning process so that you can sell your property from a position of strength rather than uncertainty and urgency.
  39. Well, that's all there is to it! When you click the Submit button below we will first make sure that all the necessary fields have been completed. When we receive your completed form we wil get back to you as soon as we can with our evaluation.
 

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