Selling your home is not just about finding a buyer for your home, it’s about finding the best buyer for your home. The market value of your home is defined as:

What a willing and reasonable buyer will pay a willing and reasonable seller.

As you can see the eventual selling price of your home depends on a number of factors, one of which is the buyer, and how badly they want to buy your home. If you find any buyer, do you think you’ll get as much money as if you find the best buyer?

At Coldwell Banker Johnston Real Estate our marketing plans are designed to give you the best chance of finding the best possible buyer for your home while giving you the flexibility to choose what services are important to you and best suited for your home. Not only do our services stand out from our competition, but our listings stand out in the eyes of buyers.

Our Marketing Strategy

Simply put our strategy is to make your home stand out against the competition:

  1. Market your home where the best buyers are looking.
  2. Make your home look amazing (stand out from the crowd!).
  3. Get as many buyers to your door as possible!

Many other brokerages spend their marketing dollars advertising themselves.

Our marketing budget is dedicated to marketing our listings!

That means you won’t find us on billboards or bus benches, or dropping junk mail in your mail box telling you how wonderful we are, but you will find ads showing you how wonderful our listings are!

Next –>… Online exposure…